Polish cosmetics export to China within the cross border e-commerce framework

Costly and time consuming process of cosmetics registration combined with the requirement to conduct tests on animals were the main obstacles discouraging Polish cosmetic companies to enter Chinese market. Cross border e-commerce has created the great opportunity for Polish cosmetic industry to build the presence among Chinese consumers. Some brands such as Ziaja used this opportunity and Polish cosmetics e-commerce export to China started to take off. The new regulatory framework that had been established in 2016 and was planned to come into force on January 1st 2019 would significantly limit the window of opportunity to sell cosmetic trough the Chinese cross border e-commerce platforms. Fortunately the last minute changes of the regulatory framework implemented in the end of November seem to reverse the earlier changes and leave the channel of Chinese CBEC open for Polish cosmetics. However as the regulatory framework in China and rules interpretation is subject to dynamic changes Polish cosmetic companies wishing to offer their products directly to Chinese consumers will have to adopt more flexible approach and also use alternative channels to offer their products to the Chinese customers.

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